This means that if a hotel’s mobile website generates an average of 10,000 visits per month, 300 of those visitors will visit the directions and locations page. The research found that on average, 3% of online visitors actually check out the hotel’s location and directions page. Prominently Display Your Hotel’s Address and Directions, With a Link to Google MapsĪccording to a recent study conducted by Guestcentric’s website design team, which analyzed visitor behaviour across 30 hotel websites (desktop and mobile), looking for the property’s address and directions was shown to be among the top tasks online visitors perform when visiting a website via mobile. This is similar to but more specific than other practices such as online-only discounts.ģ. Offering a deal that is only accessible when browsing on a mobile device will lead a customer to believe they’re getting ahead of other shoppers, which they will be, and they don’t want to miss out if they don’t take advantage of it immediately. This will ensure that your guests book at the moment in the fear of losing out on a good deal, rather than planning to book later via desktop, where it’s possible they may change their minds. When competing with other hotels and OTAs for more mobile direct bookings, you can give your hotel website an edge by showcasing mobile-only offers for your guests. So how can you capture this mobile traffic and convert it into more direct business for your hotel? You need to give guests the urgency to book on the spot. However, just 21% of those visits converted into bookings. They’re on their phone because they want to see your hotel, availability and prices quickly and easily.Īccording to a study by Adobe, which analyzed over 15 billion visits to US travel, airline, and hotel websites, over 52% of travellers used a mobile device to find information. Although some content may need to be sacrificed in a mobile-first page or website, hotels must recognize that the customer who’s searching and booking through their phone may not be after an entire gallery of high-resolution photographs and long, detailed descriptions of their rooms. When prospective guests visit your hotel website via their mobile devices, it’s because they want to see your hotel, availability, and prices quickly and easily. Keep Mobile Content Simple and Straightforward – Less is More So how can hotels improve their mobile offerings to meet guest demands and drive more direct sales? Below are some of our top tips to get you started.ġ. 5 Ways Hotels can Increase their Mobile Direct Bookings It is critical that hotels continue to review and adapt their tech solutions to this demand. Overall, mobile booking behavior changed in 2020, rose significantly in 2021, and will continue to grow in 2022 and beyond. In December 2021, year to date, our research shows that mobile represented nearly 30% of total bookings.Įvolution of Mobile Hotel Bookings from 2019 to 2021 How Are Mobile Bookings Expected to Grow in 2022?Īccording to forecasts by KPMG and Facebook, the growth in mobile bookings shows no signs of slowing down, indicating that 9 in 10 bookings will be mobile by 2022. Approximately 66% of millennials book their trips using a smartphone, while 74% use it to research. In addition, a report by Expedia shows millennials are largely contributing to the rise in mobile bookings globally. This makes their $200 billion buying power, as shown in the recent data above, impossible for the industry to ignore. Yet unlike their predecessors, this generation is characterized by an insatiable thirst for enriching experiences and living for the moment, which manifests through extensive travel. Millennials (born between 19) are officially entering middle-age and represent nearly 32% of the global population, according to recent global travel statistics published by Condor Ferries UK.Ĭontrary to popular misconception, millennials are not teenagers anymore. We expect this trend to continue in 2022 and beyond.

In effect, this means that mobile bookings doubled in just two short years.

Average percentage of mobile bookings per year in 20

Booked in mobile